We contacted Quickest Fox Marketing after noticing the success of the #CorkHour during the Cork & Kerry Food Forum. Three County Hours were booked; CorkHour, GalwayHour and DublinHour. Due to the fact that there are over 280 small producers currently on the Food Academy programme, we wanted to give each producer the opportunity to showcase their business to a large platform and county hours was the best way for us to go about this.
Our aim here was to get #foodacademy trending in Ireland to generate an online conversation about the programme, encourage the public to visit the fixture in store and attract potential suppliers to the programme. Carrying out this series of County Hours with Quickest Fox allowed us to do exactly that.
On all three occasions #foodacademy trended in Ireland and the response that we received from the public and from our own Food Academy producers was hugely positive.
“Came to tweet and ended up making my shopping list @SuperValuIRL #foodacademy #corkhour”
“I’ll definitely be checking it out in Ballinrobe now that I know about it!! #FoodAcademy #GalwayHour #CantWait”
“Don’t just take Twitter’s word for it…Go to your local SuperValu & check these products! #foodacademy #dublinhour”
Quickest Fox Marketing were a joy to work with throughout this promotional campaign. Debra, Annette and Anne showed exceptional attention to detail and really captured the essence of the message we were trying to portray. They were prompt to respond to any queries and provided us with great advice on how best to go about our campaign. The price was also very reasonable for the level of exposure the Food Academy and each producer received. We would strongly recommended County Hours to any small business no matter how good or bad their social media skills are. You’re in safe hands with Quickest Fox Marketing.
Mary Claire Lynch, Food Academy, Musgrave Retail Partners Ireland